The Story Behind



The unique art of weaving and embroidering is hardly practiced nowadays and is falling into oblivion. The manual production is very time- consuming and is not ‘fitting’ to our fast-moving and economically-orientated world. To strengthen this traditional artisanry, Isabell de Hillerin is working with local manufacturers in Romania and Moldova to support the production of handmade materials. The designer tries to raise the importance of the traditional values of the country`s craftsmanship, that has begun to fade out.

The aim is to push these highly skilled craftswomen by implementing their cultural skills in a modern fashion context.

Moldova & Romania

The local traditional artisan manufacturers have learned their skills from their families, the parent’s and grandmother’s generations. Their way of creating these beautiful materials is a craft handed down – it has an old history and represents traditional values. With a great investment of time they weave or embroider natural materials and make them become colourful. The patterns of the embroidery as well as the selection of colours represent their national identity and regional folkways – they tell old stories.

Moldowa 1 Moldowa 2 Moldowa 3 Moldowa 4

Romania 1 Romania 2 Romania 3 Romania 4



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