spring/summer 2016 – CAMPAIGN



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‘Cutting Edge’

ISABELL DE HILLERIN’s Spring/Summer collection 2016 subtly draws the viewer’s eye back towards distinct cuts that serve as fashion’s fundamental component.

The designer describes the monochrome collection, named ‘cutting edge’, as a “modern construction in dialog with purism, which results in the opposite of fleeting decorations”.

A clear distinction is made to ‘loud fashion’, which is characterized by short-lived designs and colorful prints that only serve to overload its wearers.

Isabell de Hillerin consciously counters this, working with clean elements and using classic stylistic devices, such as black and white contrast, to showcase timeless design. She creates elegant purism through her use of fine outlines and natural textiles. The label’s constants — unique craftsmanship through high-quality and consistency — complete next summer’s look.

The observer’s glance is, almost unnoticeably so, directed back towards what is truly essential: A woman’s individuality.

Photography: Katia Wik
Hair&Make-up: Sarah Marx
Model: Romina | Modelwerk